Is Nokia Finnished? Decreased Market Share in Finland Suggests They Might be.
Posted by: Banksy in Android, Blackberry, Nokia, Samsung, Smartphones
In a global, free-market economy, you’d expect that open competition would create an environment where several companies could survive at once. However, it is becoming increasingly evident in the mobile computing industry that, unless you are Apple or Android, you better pack up and go home.
After reports that the Lumia 800 had the best opening week in Nokia’s history, new reports suggest that they have been forgotten at home. In Q3 of 2010, Nokia held a market share of 76% in Finland, compared to only 31% a year later. Conversely, Samsung’s market share has increased from 3% to 25% and Apple’s went from 10% to 16% in the same period. Some may see this change as a lack of Finnish patriotism, but I wouldn’t put too much stock into such a simplistic hypothesis. As a Canadian, I was ecstatic when RIM was performing exceptionally well, selling more Blackberrys than they knew what to do with, but that didn’t stop me from buying my Samsung Galaxy SII. The fact remains that, in our modern economy, marketing, performance quality and price sells a lot more product than patriotism. As is the case in every industry, no matter how loyal your customer base is, if your product is not performing at the same level as your competitors, it is an inevitability that they will leave you for something better. That’s why Blackberry market share as tanked in Canada, and it looks like Nokia shares the same fate in Finland.
[VIA]
