Nokia’s New York and Chicago Flagships – Sets Sail
Posted by: dani2xll in Nokia, Press releases
Following the recent announcement of their London Flagship store closure, Nokia announced that their New York and Chicago Flagship stores are also to close in 2010. As a regular purchaser in the London Flagship store, it was regularly overstaffed with more staff than customers. However the store did give me a hands-on experience of the
actual item and choices available which you donot get in the average phone stores. However, prices were often above that which you would pay in an independent phone or online store. Nokia has posted an official statement in respect of the Chicago and New York Flagship closures:
“The Flagship stores, opened in 2006 in the U.S., were conceived to inspire and educate consumers to the benefits of mobility through an innovative retail experience, and broaden the appeal of the Nokia brand.
The decision to close the two Nokia Flagship Stores in the U.S., located in New York City and Chicago, was made to create clear alignment with our local market strategy and in addition, as part of a global realignment of Nokia’s retail strategy.
Nokia remains committed to providing the best consumer and retail experience around the world – the Flagship Stores are only part of Nokia’s retail experience and marketplace strategy. Nokia’s retail strategy includes retail and operator partners and their more than 600,000 retail outlets globally. All of these customer outlets will remain essential to Nokia’s ongoing success and continue to be a primary sales channels in the future.”
Follow us on Facebook:
Author Profile
dani2xll
Hi! My name is Dani and I am a student reading Linguistics at university. My passion is technology and I love to write and share my thoughts, ideas and views on the subject. Thank you for reading my article. You can add me via twitter @dani2xll http://dani2xll.com
http://dani2xll.com
Been there, done that..
“The decision … was made to create clear alignment with our local market strategy”
Yep that sounds about right … Nokia’s strategy has always been to not care about public opinion or sales performance in the USA. So now they have absolutely zero presence here. I’m actually glad that their gross incompetence (especially with respect to the N97) is forcing them to shut down their main stores. Hopefully the rest will follow soon. I’ll be glad to see Nokia dwindle to near nothing by 2015.
Those stores were running on subpar bottomlines. Besides nokia has only 17% sales to account for top end devices.
But with strategies like this, Soon they’ll end up like Enron? A big company going down in flames.. there might be some good drama involved as well.