According to AdMob’s analysis of the billions of ad requests it saw in January:
- The iPhone OS now represents 51% of U.S. smartphone traffic, leaving RIM’s (RIMM) BlackBerry (19%) and Microsoft’s (MSFT) Windows Mobile (14%) in the dust.
- In the global handset market, the iPhone and iPod touch now represent 18.3% of worldwide ad traffic – second only to Nokia (NOK) with 30.1%
- Worldwide requests from Apple devices grew 28% month over month to 1.2 billion in January.
- The iPod touch is rapidly catching up to the iPhone; it now represents 40% of Apple requests, up from 20% in September.
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