New Nokia Music Store is committed to local content – which represents more than 54% of the music sold in Italy
Today Nokia has announced the launch in Italy of its new digital music site, Nokia Music Store, which already has a catalogue of more than 4 million songs amongst which can be found top selling records, including records from Universal Music Group, SONY BMG ENTERTAINMENT, Warner Music Group and EMI Group, independent record labels, and new national talent. With the launch of the store http://music.nokia.it, Italian consumers can enjoy music of all types on their mobile device or PC whenever they want and however they want, using a combination of downloads and streaming services.
Nokia Music Store focuses on the local market, strongly associated with the consumer, as more than *54% of the music that is sold in Italy is local. To achieve this, there is a team in each country to determine more closely the tastes of the relevant region. Its search engine enables the differentiation between genres such as Italian music, pop, hip hop and rock.
Nokia has reached agreements with important and relevant record labels, with global and local aggregators such as The Orchard, IODA, Kiver, Made In eTaly, Wondermark and with local record labels such as Sugar, Carosello, Universo, Edel, with the objective of offering a broad range of genres and artists.
“With the launch of the Nokia Music Store in Italy, Nokia aims to make available to all Italian users the music that they want at any moment they want, with all the facilities that mobility permits nowadays,” said Andrea Montagnini, Nokia Music Manager, Nokia Italy.
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